Layla is a PR and Strategic Communications Manager at Moharram & Partners, a pioneering public policy and strategic communications firm operating across MEA. Her role involves advising global brands, startups, and various organizations on their public relations, media, and strategic communications engagement. She has more than four years of experience in government and political communications, and she is passionate about applying her creativity to every aspect of her work.
Layla has also worked as a Political Communication Officer at the Support Egypt Coalition in the Egyptian Parliament, where she handled legal research and highlevel communications. Prior to that, Layla worked as a Crisis Management Specialist at the Egyptian Ministry of State for Information, where she crafted and developed national branding campaigns. She holds a Bachelor’s degree from the Faculty of Economics and Political Science at Cairo University, with a specialization in Political Science and a minor in Economics.